According to the New York Times, US high school students are now creating LinkedIn profiles to include with their college applications. The site has an Alexa Internet ranking as the 34th most popular website (June 2018).

LinkedIn participated in the EU's International Safe Harbor Privacy Principles. The 'gated-access approach' (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service's members. Members can invite anyone (whether an existing member or not) to become a connection. LinkedIn allows members (both workers and employers) to create profiles and 'connections' to each other in an online social network which may represent real-world professional relationships. As of April 2017, LinkedIn had 500 million members in 200 countries, out of which more than 106 million members are active. As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. By paying attention to small details such as its logo, LinkedIn has been able to create a strong brand identity, which has made it one of the leading professional networking platforms globally.LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Its blue color is associated with trust, reliability, and a sense of community, which aligns with the company’s mission to promote professional networking and career growth. The 2019 redesign was aimed at creating a more friendly, contemporary, and professional brand image. LinkedIn logo symbolizes LinkedIn’s brand identity, values, and mission. The blue color of the logo is associated with reliability, trustworthiness, and a sense of community. The platform seeks to create a global network where professionals can connect with like-minded individuals, share ideas and experience while empowering their career growth. The reliability symbolized by its logo is essential to instill trust and confidence in the platform.Ĭommunity and Connectivity: The LinkedIn logo reflects the idea of community and connectivity. The LinkedIn logo is simple yet visually appealing and instantly recognizable. Reliability: The brand’s longevity and continued success are demonstrated by the logo’s simplicity. Its logo, with its bold and modern design, represents the company’s commitment to fostering professional connections and development. Professionalism: LinkedIn positions itself as a professional networking platform. The company’s logo is a visual representation of the following: It is an essential part of the company’s marketing strategy as it reflects the values and culture of the brand. The LinkedIn logo is a symbol of the company’s brand identity and mission. The new logo introduced a clean, modern sans-serif typeface with a more relaxed slope to the lower case “in.” The iconic blue color remained the same, but the new design featured a brighter shade of blue.Īdvertisements The Symbolism of the LinkedIn Logo In September 2019, LinkedIn went through another redesign to create a more contemporary, professional, and friendly brand image. The 2011 redesign also marked the first time LinkedIn used a different color scheme, with blue and grey replacing the black and dark blue used earlier. The result was a bolder-looking LinkedIn logo that featured a larger, more modern, and playful design. In 2011, LinkedIn brought in the New York-based design firm, Pentagram, to redesign its logo. From 2006 to 2011, LinkedIn used several versions of its wordmark logo. This design was later replaced in 2005 with a new logo that had a stylized version of the company name in blue with black shading.

It featured a simple capital “IN” in blue, with the full company name, “Linkedin”, written in lowercase letters below it. The original LinkedIn logo was introduced in 2003. History and Evolution of the LinkedIn Logo In this article, we will take a closer look at the LinkedIn logo, its history, and what it symbolizes. The revamped logo features the distinctive color and a unique new design. The most recent modification was the redesign in September 2019. The LinkedIn logo has undergone various changes since its inception. One aspect of LinkedIn that often goes unnoticed is its logo. It has become a must-have tool for businesses, entrepreneurs, job seekers, and recruiters. Its focus is to promote professional networking, career growth, and job opportunities for its members. Introduced in 2003, LinkedIn has become the largest professional networking platform globally, with over 756 million registered users. As we explore the world of social media, one of the most prominent names that come to mind is LinkedIn.

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